Embrace is a social movement committed to valuing and celebrating motherhood and the critical role mothers play in shaping society. We advocate for the priorities of early motherhood and provide opportunities for network-building to maximise our impact. We believe that every mother and supporter can join us, and together, we can be inspired, mobilised, and connected to make meaningful change. Embrace is an incubated projected within the DG Murray Trust.

Embrace is hiring a Digital Content Creator to help us amplify the voices and lived experiences of mothers and increase the visibility of the Embrace network, the largest growing network of mother-support in South Africa.

We are looking for a sparky, proactive person with strong attention to detail.

We are seeking a passionate and driven self-starter to join our dynamic team in Cape Town. If you are committed to social justice, adept at creating impactful multimedia content that resonates with audiences, skilled in crafting powerful stories, and understand how to build community on the various digital channels, this role is for you.

• Content Creation: Develop and execute high-quality, engaging content across digital platforms, including social media, blogs, videos, and campaigns, ensuring alignment with Embrace’s mission and values. Use your graphic design skills (Canva, Adobe Photoshop, Illustrator), video production and editing expertise (Adobe Premiere Pro, Final Cut Pro, InShot ActiveCampaign), and photography for content creation and dissemination.

• Writing & Communication: Produce clear, engaging, and impactful content that resonates with our audience and drives conversation.

• Visualise data: Simplify complex information using infographics and explainer videos.

• Community Engagement: Drive meaningful engagements with our online community, raise awareness of key issues affecting mothers, promote actionable solutions, and inspire collective action. Build and maintain relationships with key influencers and like-minded brands in the space.

• Performance Monitoring & Optimisation: Track performance using analytics tools such as Meta Insights and Google Analytics, gather insights, and refine digital strategies to increase reach, engagement, and impact.

• Social Media Management: Use your expertise with digital platforms (Facebook, Instagram, Twitter/X, TikTok, YouTube, WhatsApp, LinkedIn) to grow community and increase engagement.

• Adaptability & Initiative: Take a proactive, solutions-driven approach to your work, demonstrating the ability to work independently.

• Teamwork: Collaborate with team members and stakeholders, share ideas, provide feedback, and work together to achieve shared goals.

A degree or diploma in Digital Media, Journalism, Marketing, or a related field

• Minimum 2 – 3 years of proven experience in digital content creation
• Ability to speak at least one additional South African language (advantageous)

• Excellent verbal and written communication skills, able to engage with a wide-range of stakeholders.
• Ability to manage self in a complex and dynamic work environment.
• Able to work well in a small, but agile team
• Detail-oriented and meticulous in planning and executing on all creative projects
• Proactive and goal-oriented.
• Confident, and able to share ideas.
• Able to coordinate multiple activities at once to accomplish a goal.

Special Instructions:

• Applicants should submit their CV with a short introductory paragraph (one document) by 31 March 2025 by clicking the link below.
• Additionally, please submit a short video (1 - 2 minutes max), telling us:
  • Who you are and your relevant work experience
  • Why you would like to join Embrace and what draws you to our mission

Your video needs to be submitted via WhatsApp to +27 66 320 4477 – please start your video by stating your name (as stated in your CV) and then respond to the questions above. Failure to submit the video clip may render your application ineligible for consideration.